Alexandra Fitzroy is a product designer

Currently based in San Francisco and working as a Head of Design for Base – Coinbase’s Ethereum Layer 2 network.

Selected works

JULY 2025

Base 2025 Rebrand

Coinbase

Head of Design, Base Build

JULY 2025

Repositioning Base Account

Coinbase

Head of Design, Base Build

june 2025

Base Pay

Coinbase

Head of Design, Base Build

More projects coming soon!

designed and built with 🤍 by Alexandra fitzroy

Alexandra Fitzroy is aproduct designer

Currently based in San Francisco and working as a Head of Design for Base – Coinbase’s Ethereum Layer 2 network.

Selected works

JULY 2025

Base 2025 Rebrand

Head of Product Design, Base Build

JULY 2025

Repositioning Base Account

Design Lead, Base Account

june 2025

Base Pay

Design Lead, Base Account

More projects coming soon!

designed and built with 🤍 by Alexandra fitzroy

Alexandra Fitzroy is a product designer

Currently based in San Francisco and working as a Head of Design for Base –Coinbase’s Ethereum Layer 2 network.

Selected works

JULY 2025

Base 2025 Rebrand

Coinbase

Head of Product Design, Base Build

JULY 2025

Repositioning Base Account

Coinbase

Design Lead, Base Account

june 2025

Base Pay

Coinbase

Design Lead, Base Account

More projects coming soon!

designed and built with 🤍 by Alexandra fitzroy