Hulu ––
Platform redesign

2017 • Sr Visual Designer
An overhaul of Hulu’s television platform, plus brand respositioning. The visual concept is a color system that adjusts to suit the image. We designed and built an algorithm that samples over 200 color swatches to find a swatch most sympathetic to the image being served. The UX aims to solve the “paradox of choice” streaming users face when selecting a programme. 

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